It's Eco-logical

Have you ever noticed these days how so many products have the prefix "eco-" attached to them? A quick survey of the Yellow Pages revealed over 500 businesses with "eco-" in their title... including eco-resorts, eco-hotels, eco-tours, eco-farms, eco-funerals, eco-insulation, eco-cleaners - and even eco-meat and eco-water!

Of course some of these businesses are really serious about addressing their impact on the environment and actually intend to do something meaningful about it. But others no doubt figure that they can open up whole new market opportunities by merely appearing to have "Green" credentials...

This song tells the story of just such a (hypothetical) business searching as ever for new ways to make more money, and exploring the bottom-line advantages of merely adding the word "eco-" to their product line. Our story starts with a somewhat cynical Senior Executive revealing his inspired idea to his even more cynical Board of Directors - the choir...